Dutch stick to 2 annual boat shows
AMSTERDAM – The Netherlands will stick to 2 annual HISWA boat shows after a survey found no support for merging the ‘dry’ and ‘wet’ boat shows that are held in Amsterdam every March and September, respectively.
Organizers of the 2 events organizers – RAI Amsterdam (dry show) and HMM Exhibitions BV (wet show) found no consensus about the timing of a merged show. They said both March and September are crucial marketing months for many exhibitors.
Those favoring March say a ‘wet’ show would have to be staged late in the spring because of weather conditions. But by then, many boat show visitors say they are already sailing. For their part, manufacturers and importers prefer a fall show so they can deliver their new sail or motor boats before the new season stats.
The survey found the spring and a fall shows serve different markets despite some overlap. It generated useful data, says HMM Exhibitions Director Paul Boomsma: “It’s a pity that a merged show is not doable. But the survey gave us insights into what motivates show exhibitors and visitors. This lets us serve the market better and our future shows will benefit from that.”
Ids Boetsma, the Directeor of RAI Exhibitions, said he sees possibilities to increase his show’s attendance. The first Amsterdam show will be the Sept. 1-6 HISWA in-Water Show. The first ‘dry’ show will be the HISWA Amsterdam Boat Show (March 16-20, 2016).