Yachting’s High Mass: cars, boats, fashion
AMSTERDAM _ The HISWA Amsterdam boat show _ Dutch yachting’s High Mass _ opens March 6. The annual event once reigned supreme but is facing ever more competition. The Netherlands now hosts half a dozen boat shows a year. The HISWA event is no longer the season opener. At its 5-day, 2013 show, the Dutch yachting industry lobby opts for innovation. You’ll see it in the car exhibits, the fashion shows and the “Water Sports Promenade.”
The car exhibit is by Opel, a new sponsor that will show its models at Dutch boating events this year. At the HISWA Amsterdam it will flaunt the new soft top Cascada inside. Outside the RAI complex, Opel will show 2 other models.
The show opts for new. “We’ll be showing boats in categories. No more fragmentation,” Joost Ringeling, the show’s manager, tells Zeilen magazine. “Retailers used to be on the mezzanine floor. And also elsewhere. We put them all in a shopping pavilion. They wanted a more lively show. Hence the catwalk. Manufacturers will display their latest yachting fashions there. It’ll cut through the shopping area. It is also the place for new product presentations.”
The 2013 show is a day shorter than normal, but has longer hours. “These are not easy times,” says Ringeling. His show is big on day sailers and small cruisers this year, but thinner than usual on large cabin yachts. It features:
_ a “fun sports” zone: stand-up paddling, wind and kite surfing and canoeing in a 50m pool
_ a new sports boats pavilion
_ an exhibit celebrating Dutch yacht-building excellence with a focus on power/sail craft launched in the past 3 years.
_ a “power boat” zone: models from 6 to 600HP
_ a “marina road” where marinas flaunt their stuff
_ a “maintenance” pavilion: advice from experts, and
_ an “electric” pavilion of a dozen exhibitors showing electric and hybrid products
HISWA Amsterdam Boat Show – March 6-10, 2013 /
March 6, 7 + 8: 1100-2200 hrs / March 9+10: 1000-1800 hrs