Amsterdam In-Water lures 26,000, up 35%
AMSTERDAM _ The HISWA In-Water show (Sept. 4-9) lured 25,907 visitors, up 35% from 2011, with a spectacular new central Amsterdam location, a rich mix of yacht displays and open water activities such as windsurfing, sailing/rowing clinics and lifeguard displays.
Held on 6 sunny days, the show premiered at the brand new Amsterdam Marina showing 300 sail and motor yachts divided in themes (pleasure, luxury and adventure) and hands-on water sport demos in a roped-off section of the IJ waterway that cuts through Amsterdam. The event featured 55 global firsts ranging in length from 2.4 to 23 meters.” Some exhibitors reported ‘’serious’’ interest from the general public along with a significant number of Russian, German and British visitors. Harrold van Asselt, of Raymarine, said the show’s location and exhibition concept “worked out better than expected.”
“Boats will continue to come first at our show,” said Farouk Nefzi, head of HISWA Multimedia, the show’s organizer and advocacy group for the Dutch nautical sector. “But in the years ahead we want to expand the hands-on water sports experience.” A unique 2012 moment: a sail-by of the Guyayas, the three-masted Ecuadorian navy training bark that gave the boat show _ and the Clipper Stad Amsterdam moored right next to it _ a seven-gun salute.
The 350-berth Amsterdam Marina is the new site for the annual in-Water show that used to be staged at IJmuiden on the North Sea. Amsterdam’s former NDSM ship yard will also house the HISWA Nautic Center Amsterdam (due to open next summer), a ground floor restaurant, visitor moorings, space for nautical companies and some housing units. “HISWA’s move to the NDSM yard is important because it reconnects our city to its maritime history,” said Amsterdam Mayor Eberhard van der Laan.
The Dutch yachting sector can use good news. Its 2011 turnover shrank by 4% compared to 2010. Amsterdam is a fitting site for an in-water show for it was here that recreational sailing was born. In the 17th century, merchants plying the oceans for the Dutch East India Company, took friends and families out on small boats. Just for fun!
HISWA was founded April 16, 1932 when Dutch boat builders and their suppliers met at Amsterdam’s Krasnapolsky Hotel to jointly organize a boat show. Since then, it has acquired strong name-recognition as the voice of Dutch yachting-related sectors. Its members employ 27,000 and turned over 2.5 billion euros in 2011, 1.45 billion of it in exports.
HISWA 2013 / Amsterdam RAI – March 6-10, 2013 / http://www.hiswa.nl
HISWA in-Water 2013 / Amsterdam Marina Sept. 3-8, 2013 / http://www.hiswatewater.nl