Yacht & Coast

Broad Reach

Dutch yacht builders find crowded road to Rio

December 4, 2012 by robert in Broad Reach, Featured with 0 Comments

“We mean business!” Prince Willem Alexander, heir to the Dutch throne, told Brazilian officials in November. He led the largest-ever Dutch trade mission ‑ comprising the brass of 157 companies _ to the world’s 6th  largest economy. Brazil has 8,000 kms of Atlantic coastline, dotted with tropical islands and offers Dutch yacht makers a large and increasingly wealthy market. But their road to Rio is crowded with foreign rivals.

The Brazilian boat-builders association says the country’s nautical sector posted a 37% jump in sales in 2012, reaching $800 million. Key factors: feeble demand in North America and Europe and rising Brazilian incomes. Recent years have seen an influx of foreign manufacturers: Italy’s Ferretti Group, Azimut and Sessa Marine, France’s Beneteau and America’s Brunswick. Dutch yacht builders have largely shunned Brazil to date. That leaves a painful alternative: Brazil slaps a prohibitive tax (35%) on boat imports. Robert Vreugdenhil, a Dutch, Brazil-based yacht broker, calls Brazil a bonanza. Yacht sales have surged by 40% in Brazil since 2008. There are now 165,000 millionaires in Brazil. The ranks of its highest income earners rose by 54% to 22 million between 2003 and 2012. By 2014, they will number 31 million, Vreugdenhil in the October issue of the trade magazine Jachtbouw Nederland..“Research shows the Netherlands trailing other EU nations when it comes to exploiting new markets in Brazil. This year alone, the value of yachts in Brazilian waters rose in value by $370 million.”

Leave a reply

Your email address will not be published. Required fields are marked *


Recent Saling & Yachting Activity
  • Superyacht maker Moonen makes comeback
  • VETUS to unveil ambitious product lineup
  • Hybrid system generates savings, quiet and speed
  • Van Oossanen’s Hull Vane in METSTRADE spotlight
  • Xcraft fills high-end niche for RIBs, seats
  • Slaking that thirst for innovation
  • NL rises on global innovation scale
  • Scrapping end-of-lifers is tall order for Europe
Like us on Facebook
Sailing & Yachting Netherlands
Follow us on Twitter