Boat Dusseldorf’s ‘augmented realities’
Boat Dusseldorf opens Jan. 19 with a novelty: Yacht-less “image stands” showing boats in virtual ‘augmented reality.’ That’ll be Hall 6, the parallel reality home of mega yachts. Suffusing the other 19 halls is a different ‘augmented reality’: Europe’s enduring economic slump that in 2012 was not kind to the yachting sector. Especially not in southern Europe. Up north, the slowdown was less severe but still trimmed the Dutch yachting sector’s turnover and exports by some 10%. Enough for the Dutch yachting lobby HISWA to go fishing for better exhibit rates in Dusseldorf..
But the world’s largest boat and water sports show _ 1,650 exhibitors, 50+ nations, 1,700 boats, 50,000 visitors, 20 cavernous halls _ was in no mood to play Santa to a country 40 km away that provides the largest contingent of foreign exhibitors. Boat Dusseldorf “takes the view Dutch exhibitors will show up anyway,” said HISWA.
That lack of neighborliness points to yet another ‘augmented reality’: It’s easy to consign all of Europe to a recession. But the slowdown is spotty. Unlike the Netherlands, France, Italy and Britain, Europe’s economic powerhouse Germany, along with Scandinavia, Poland and others are coming away fairly unscathed. Europe’s debt crisis drives Mediterranean nations to deep spending cuts and tax hikes stifling business opportunities there. But Germany’s Institute for Economic Research sees German growth reaching 1.6% in 2013. The EU and the Berlin government think 1% is more realistic. Either way, Germany will continue to stoke some growth and that might rub off on the neighbors. “In view of the tense situation on the international markets, particularly southern Europe, all industry eyes are now on Boat Dusseldorf,” Goetz-Ulf Jungmichel, the show’s director said.
His show brings together 650 exhibitors, 140 from the Netherlands. France and Italy send 50 each, Britain, 30 and Austria, 26. Not to miss at trhe 2013 Boat Duesseldorf:
__ Contest Yachts _ the Dutch yard which looks back on 50 years of manufacturing sailing yachts _ will show its first ever motor yacht, the Contest 52MC. Among its sailing yachts on display will be the Contest-57 CS,
__ Germany’s Hanse Yachts displays the Hanse-385. Hanse reports double-digit growth in the USA with its Hanse, Moody and Dehler brands. “Our new models are better geared toward the North American market,” says Douglas Brophy, Hanse USA’s managing director
__ 25 years after unveiling its first sail boat, Winner Yachts of the Netherlands debuts a new model. The Winner 9.00 comes in cruising and racing versions
__ Poland’s Delphia Yachts, founded in 1990 only, is now making yachts from 7m to 15m. The Delphia-31 comes with 4 keel types and a draft of 45 cm to 1.85m
__ Saffier yachts of the Netherlands has always built chic boats. Continuing that tradition, is the new Saffier Se 33 which can be sailed by the helmsman alone.
__ Dehler yachts, part of Hanse Group, has had its share of ups and downs. Its Dehler-38 is an exceptionally sleek design _ inside and out.
__ From France: A fast RM-1260 ocean racer (thanks to a 4.65m beam!) and ever more versatile Sun Odysseys from Jeanneau. The SO-469 is configurable any which way you like.
__ Steel yacht building, a Dutch forte, is being jointly presented by 20 exhibitors in Hall 15.
__ Multihulls get fancier. Fountaine Pajot, French maker of classy multihulls presents a new flagship: the Victoria 67, a new model topped by an vast flydeck
__ Torqeedo, the German maker of electric outboard engines, shows its biggest to date: the 80hp Deep Blue system, winner of the DAME Award at Amsterdam’s 2012 Marine Equipment Trade Show