At Düsseldorf, Dutch yacht builders get own hall
DUESSELDORF, Germany _ In 2015, the Düsseldorf boat show will boast an entire hall for Dutch yacht builders _ traditionally the show’s largest contingent of foreign exhibitors. Until now, they exhibited in different locations. “Concentrating Dutch quality in Hall 17, an area of 8,000 sq. meters, serves both the Düsseldorf Boat Show and the Dutch yacht building sector,” says Gerwin Klok, sector manager at the Dutch Yacht Building Industry which represents 170 or so companies.
The world’s largest indoor boot show recorded 248,000 visitors in 2014, including 50,000 foreigners. Located close to the Dutch border, Boot Düsseldorf is an event the Dutch yachting sector ignores at its own peril. The Dutch Yacht Building Industry hopes the one-hall formula can spur the recovery. It says Dutch consumer confidence hit a low not right after the 2008 financial crisis, but only in February, 2013.
“The recovery in the yachting supply industry, that began in Q4-2013, will only start to bear fruit later this year,” says the industry. Wim Noordegraaf, chairman of the Dutch Yacht Building Industry says because his sector’s capacity far exceeds domestic demand yacht builders need to join forces to promote Dutch quality and innovation abroad. “The German economy has taken the lead. The recovery in Germany outstrips that of the Netherlands. Boot Duesseldorf is a stage for (Dutch) enterpreneuers ‘’ to position themselves in the international yachting sector.