Yacht & Coast

Broad Reach

Americas, Asia sales keep Beneteau afloat

June 26, 2013 by robert in Broad Reach, Featured with 0 Comments


SAINT GILLES CROX DE VIE _ Solid growth in the Americas and Asia are raising sales of Bénéteau boats worldwide helping the company swallow a nasty, double-digit slump in Europe. On June 25, Beneteau Group reported global sales of €440 million since September, 2012, up 3.5%. Its books show a sharp contrast between Europe and the rest of the world.

Beneteau is a rare stock market-listed boat maker. It said underpinning its performance was its “expansion outside Europe, where sales were up 34% at the end of May, 2013,” compared with May, 2012. Recent investments in North America were paying off in both sail and motor boats. Beneteau predicted “this region’s business to grow by more than 40%” this year. Beneteau’s  fiscal year starts in September.

Asia and South America are “two structurally growing regions (where) business is also developing in line with the group’s objectives” whereas the European market shrank by 15%. Beneteau’s survival comes from sales of its large and upmarket Prestige and Monte Carlo motor yachts.  “During the first nine months of 2012-13 (fiscal year) sales doubled to reach €34 million,” Beneteau said.

The company will unveil a new  Monte Carlo Yachts model _ the MCY 86 _ at the Cannes Boat and Yacht Show in September. Beneteau Group is active in boats and housing. The latter activity tanked by 14.8% in the past 9 months leaving the group with overall sales of just under 600 million, down 2.1%.

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