Yacht & Coast

Broad Reach

Better and more media hike VOR audience

October 30, 2012 by robert in Broad Reach with 0 Comments

The flood of HD video, photos, audio and copy from the 6 teams in the 2011-12 Volvo Ocean Race fueled a double-digit audience surge compared to the 2008-09 event. “More fans than ever followed the racing across our multimedia platforms and almost 3 million people came to the stopovers,” says VOR CEO Knut Frostad. The VOR used embedded media crew members on each yacht in the last race. And that worked well. The VOR reported these figures:

_ a 42% rise in hours of TV broadcast and a 16% hike in cumulative TV audience compared to 2008-09. A 47.6% increase in TV news audience

-  a 94.8% increase in online news reporting about the race; 127 million page views on the VOR site, more than double the 2008-09 number.

More than 16 million visits to the Race Tracker, up 67.3%. The Race Villages drew 692,000 visitors in the 2011-12 race. “The Volvo Ocean Race pulled in a total of 2.9 million spectators during the event,” said Volvo Ocean Race COO Tom Touber. “The  Euro 2012 soccer championship attracted 1.5 million.”


Leave a reply

Your email address will not be published. Required fields are marked *


Recent Saling & Yachting Activity
  • Superyacht maker Moonen makes comeback
  • VETUS to unveil ambitious product lineup
  • Hybrid system generates savings, quiet and speed
  • Van Oossanen’s Hull Vane in METSTRADE spotlight
  • Xcraft fills high-end niche for RIBs, seats
  • Slaking that thirst for innovation
  • NL rises on global innovation scale
  • Scrapping end-of-lifers is tall order for Europe
Like us on Facebook
Sailing & Yachting Netherlands
Follow us on Twitter