Better and more media hike VOR audience
The flood of HD video, photos, audio and copy from the 6 teams in the 2011-12 Volvo Ocean Race fueled a double-digit audience surge compared to the 2008-09 event. “More fans than ever followed the racing across our multimedia platforms and almost 3 million people came to the stopovers,” says VOR CEO Knut Frostad. The VOR used embedded media crew members on each yacht in the last race. And that worked well. The VOR reported these figures:
_ a 42% rise in hours of TV broadcast and a 16% hike in cumulative TV audience compared to 2008-09. A 47.6% increase in TV news audience
- a 94.8% increase in online news reporting about the race; 127 million page views on the VOR site, more than double the 2008-09 number.
More than 16 million visits to the Race Tracker, up 67.3%. The Race Villages drew 692,000 visitors in the 2011-12 race. “The Volvo Ocean Race pulled in a total of 2.9 million spectators during the event,” said Volvo Ocean Race COO Tom Touber. “The Euro 2012 soccer championship attracted 1.5 million.”